CODE 01
OWN YOUR
CHARACTER.
Be memorable. Say something. Give people a reason to look twice.
THE MANIFESTO
FOR REBELS.
BY REBELS.
Good taste doesn’t have to look like everything else.
THE NAME IS LOUD. THE IDEA IS SIMPLE.
REFUSE
THE ORDINARY.
Prison Hooch is a hard lemonade brand with a rebellious point of view. Concrete. Steel. A flash of red. A can that looks like it has a story to tell.
Our creative world starts with one conviction: flavor deserves character. From the unmistakable packaging to the gear and the bus concept, everything belongs to the same story.
This is a brand for adults who appreciate a little attitude and a lot of originality.
“Hard times. Tasty times.”
OWN YOUR
CODE 02
KEEP IT
CITRUS.
The packaging starts the conversation. Original hard lemonade is the point.
CODE 03
KNOW YOUR
LIMITS.
21+ always. Enjoy responsibly. Never drink and drive.
THE INSIDE LINE / 21+ ONLY
GET ON
THE LIST.
First word on Hooch, new gear, and what’s next.