03 / THE ROAD AHEAD
LOCK UP
YOUR THIRST.
A bus. A bold idea. A whole lot of Hooch attitude.
HARD LEMONADE. HARD TO IGNORE.
CONVICTED
OF GOOD
TASTE.
Crisp citrus. Cold cans. Zero interest
in blending in.
6% ALC/VOL12 OZ CANS21+ ONLY
HARD TIMES. TASTY TIMES.SCROLL TO INVESTIGATE ↓
THE USUAL SUSPECT01 / THE HOOCH
A LITTLE
CITRUS.
A LOT OF
CHARACTER.
Meet Original Hard Lemonade. A bold citrus personality wrapped in a can that refuses to disappear into the cooler.
6% alcohol by volume · 12 fl oz cans · 12-pack
02 / OUR CODE
BLEND IN?
NOT OUR SENTENCE.
Some brands follow the crowd.
We’d rather give it something to talk about.
LOCK UP
RETAILERS / DISTRIBUTORS / VENUES
MAKE ROOM
FOR A NEW SUSPECT.
Interested in putting Prison Hooch on your shelves?
Let’s talk product, markets, and next steps.
THE INSIDE LINE / 21+ ONLY
GET ON
THE LIST.
First word on Hooch, new gear, and what’s next.