HARD TIMES. TASTY TIMES.21+ ONLY · ENJOY RESPONSIBLY

THE INSIDE LINE

THE BRAND.
BEYOND THE CAN.

Follow the story as it takes shape.

Prison Hooch Original can design

CASE FILE 001 / PRODUCT

MEET THE
ORIGINAL.

6% ABV. Crisp citrus attitude. A can with unmistakable character.

OPEN THE CASE FILE ↗

Prison Hooch upcoming merch concepts

CASE FILE 002 / SWAG

THE UNIFORM
IS COMING.

A first look at the cap and tee concepts. Drop details will follow.

SEE THE CONCEPTS ↗

Prison Hooch promotional bus concept

CASE FILE 003 / EXPERIENCE

TAKING IT
TO THE STREETS.

Explore the bus concept. Future appearances will be announced here.

MEET THE BUS ↗